Mission and History

Mission

The Rogers Family Company has been in business since 1979, and is dedicated to:

• Offering the best product possible – from our family to yours.
• Offering the best value to you, our customer.
• Treating our employees, suppliers, and customers as if they were part of our family.
• Establishing and maintaining programs to improve the quality of life and environment wherever we do business.

History

Back in 1979, our President, Jon B. Rogers, a New Yorker and Revlon marketing executive, knew a much better coffee product could be found. So, after moving their four children out to the San Francisco Bay Area, Jon and his wife Barbara decided to use their years of business experience and a risky second mortgage to found JBR Gourmet Foods (now known as the Rogers Family Company). With that, their first brand, San Francisco Bay Coffee, was born. Their steadfast mission was to search out the world's finest Arabica varieties and roast the richest, most flavorful coffees available anywhere.

Today, the company is the largest gourmet coffee roaster in the San Francisco Bay Area, and one of the nation's few remaining family-owned, gourmet coffee roasters. Its brands include San Francisco Bay Coffee, The Organic Coffee Co. (the nation's top seller of 100% organically grown coffee), Fairwinds Coffee, Audubon Coffee, Cunningham's Coffee, Pleasant Hill Farms, and East India Coffee. Together the companies supply millions of pounds of coffee each year to discriminating customers worldwide including Costco stores throughout the Western U.S.

A Family Company

Jon and Barbara's four children now play an integral role in the ongoing success of the business. Jim, John, and Pete Rogers, along with sister, Lisa Smoot and daughter-in-law Kirsten Rogers, not only have extensive knowledge of the coffee business, they each embrace the company's "no compromise" philosophy with unbounded enthusiasm, as anyone who meets them will attest.

Rogers Family Company

Recently, we decided the best corporate brand name for our company was simply, Rogers Family Company. We feel the word “Family” extends to the farmers around the world that supply our coffee, to the environment, to our employees, as well as to our valued customers.