Rogers Estate Coffees’ “Fairly Traded” and “Community Aid” programs pay Farmers and Workers more than Industry Standards and Protect Nature in 10 Countries from Mexico to Rwanda
Monday, March 1st, 2010
An increasing number of coffee lovers are not aware that their choice of coffee can impact thousands of people and nature in communities thousands of miles away.
There is an array of labels out there– each pledging to the consumer that their coffee is socially and environmentally responsible.
But how can you differentiate between fact and fiction? What do these labels actually mean for the farmers, workers and their families and the natural environment in these coffee growing regions?
Rogers Estate Coffees, the UK producer of gourmet coffee, has adopted its own standard: “Fairly Traded.” This program exceeds the goals of some labelling organisations such as Fair Trade and ensures that the workers who produce your coffee beans are given the payment they deserve. This is done through setting up long term contracts with single estate famers, which enable these coffee famers to treat their employees fairly, improve local ecosystems and make a decent profit.
