Monday, December 14th, 2009
BRACKNELL, ENGLAND (Dec. 15, 2009) - UK customers can now treat friends and family to Christmas gift bags of “Fairly Traded” ground coffee and enjoy free delivery on all orders over £4.95. All purchases help workers and farmers while protecting nature in coffee communities from Mexico to Rwanda.
Rogers Estate Coffees - the UK subsidiary of the Lincoln, California-based Rogers Family Company, a family-owned company whose Fairly Traded gourmet coffee and tea are sold worldwide – is offering free delivery* for any order of at least £4.95 of its Fairly Traded gourmet coffee. Rogers Estate Coffees is also launching two new gift bags which make perfect presents this Christmas. The organic gift bag contains a 24g sachet of each variety: full flavoured Gorilla Decaf, vibrant Hurricane Espresso, ultra-smooth Java Love and medium-bodied Rainforest Blend. For the more adventurous coffee drinker, the flavoured coffee gift bag has a 24g sachet of each flavour: rich Belgian Chocolate, delicious Chocolate Raspberry, famously rich Irish Cream and creamy Wild Hazelnut.
Every purchase of Fairly Traded coffee from Rogers Estate Coffees supports the companies’ unique “Coffee Community Aid” program. Community Aid continuously raises the quality of life for thousands of farmers and workers while preserving or restoring the environment in coffee growing regions.
The Fairly Traded and Community Aid programs employ a different approach than other roasters to address the socio-economic and environmental challenges in coffee growing regions. One difference is that the company pays farmers more than the average market price – thereby exceeding labelling organisations’ standards – to ensure a farm’s long-term viability. Unlike other programs, the Rogers Family Co. (RFC) ensures that all Community Aid funds go only to farmers, workers and their families for social or environmental projects.
Launched in the 1980s after green coffee buyer Pete Rogers vowed to tackle the “appalling poverty” he witnessed in Guatemala on his first trip to source, Community Aid has grown dramatically along with the RFC. From its initial project that involved providing pencils and paper to a struggling school in Guatemala, Community Aid today turns Fairly Traded coffee into houses, schools, medical clinics as well as nutritional and educational programs for workers and their families - while preserving or restoring native habitat, rainforest, plants and animals in 10 countries. In 2010, the RFC plans to add 16 farms to Community Aid.
Celebrating its 30th anniversary, the Rogers Family Co. – through Community Aid – is making a difference in Mexico, Rwanda, Panama, Guatemala, Ethiopia, Colombia, Nicaragua, Sumatra, Honduras and Papua New Guinea.
Rogers Estate Coffees use high quality Arabica coffee beans grown in concert with nature. These shade-grown coffee trees - planted above 3,000 feet elevation in the forest – thrive along with the native flora, birds, reptiles, amphibians and mammals. This approach does not destroy the forest to create “mono-culture” plantations. Although the yield is lower, the quality of coffee is higher. In addition to employing its own agronomists, the company is one of the few – if not the only one – to own coffee farms.
*Please note free delivery is to one UK address
Contact Details: Peter Warden, Rogers Estate Coffees (UK) Ltd., Venture House, Arlington Square, Bracknell, Berkshire, RG12 1WA. Tel: ++ 44 (0) 1344 742 821. Email: enquiries@rogersestatecoffees.co.uk
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